What Is Employment First in New Brunswick?

Employment First is changing the way New Brunswick supports people with disabilities by making meaningful, paid work a real possibility for anyone who wants it. But this shift isn’t just about jobs. It’s about listening, collaborating, and reimagining how agencies and communities can help people build the lives they want. In this blog, we explore what Employment First truly means, why the transition can feel challenging, and how small steps and open conversations can lead to big, positive change.

In 2019, New Brunswick introduced new Employment and Support Services Program (ESSP) Standards that mandated NBASSE agencies to move forward with an Employment First approach. At its core, Employment First means that paid, competitive employment is the primary goal for individuals with disabilities who want to work. It reflects a belief that everyone has the right to contribute, earn, and participate fully in community life.

However, Employment First does not mean employment only. Many individuals value a diverse range of supports beyond work, and agencies continue to play a vital role in offering meaningful services. Community activities, life-skills development, health and wellness activities, music, art, and recreational opportunities remain equally important and complement employment goals. Transitioning to an “employment-first” agency does not mean eliminating all other services. It means that paid employment becomes a priority for those with an employment goal, while continuing to offer social, community, or pre-employment programs for those who may not be ready for work, or who still value non-work-based supports.

The transition to Employment First has not been easy for every agency. Some shifted quickly, while others face ongoing challenges such as funding constraints, staffing capacity, employer engagement, and the cultural shift away from traditional sheltered models. The elimination of stipends was a challenge for agencies, and some may still be using incentives in other ways.

So how can an agency begin transitioning towards Employment First faced with numerous challenges? Start with a conversation. Build relationships with community partners, local employers, schools, and training organizations. This may be scary and overwhelming for agencies that are still working under a sheltered model or have limited resources. Connect with other agencies to share strategies, challenges, and successes. Engage your board of directors, ensuring they understand their role in supporting the Executive Director and the organizational shift. Keep the conversation open with the people you support. Their goals, interests, and strengths should guide the services you provide. You may already be moving in the right direction and simply need the affirmation to recognize it.

Employment First is a journey, not a switch. With collaboration, creativity, NBASSE support, and strong leadership, we can build a future where meaningful employment opportunities and diverse developmental services work hand-in-hand to help individuals reach their goals.

Open minds, creativity, and baby steps…